1. Start with the Moments Ahead calendar
Before brainstorming what your team should publish, scan the upcoming Moments in your calendar. Look for topics, events, trends, and shifts that align with your organization's priorities and areas of expertise.
Instead of starting with:
"What should we post this week?"
Start with:
"Which of these Moments is worth our attention?"
This gives your team a starting point for content planning while helping you prioritize the opportunities that are most relevant.
2. Open a Moment and understand why it matters
Once you find a relevant Moment, open it to see the context behind it.
Pay particular attention to:
Why It Matters
Understand why the Moment is relevant based on industry trends, competitor activity, audience interest, or broader market signals.
Potential Opportunity
Use the suggested opportunity as a starting point for thinking about how your organization could respond.
3. Use Network Pulse as a gut-check
After identifying a potential topic, use Network Pulse to understand how audiences are responding to related content across the 3BL network.
Compare publishing share with engagement share for the relevant segment.
If engagement share is higher than publishing share
There may be an opportunity to lean in. The topic is receiving more audience engagement than its share of publishing activity, which can indicate that audiences want more content in this area.
If publishing share is higher than engagement share
The topic may already be crowded. A high volume of publishing combined with comparatively lower engagement can be a signal to reconsider the topic, find a more differentiated angle, or prioritize another opportunity.
4. Add your corporate calendar
Bring your own publishing plans into Moments Ahead by adding your corporate editorial calendar and publishing schedule. This lets you compare what your team already has planned with the Moments that are coming up.