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What are the Flexible Media Release (FMR) submission guidelines? 

Everything you need to know before submitting your FMR

How to submit content for 3BL distribution

  1. Email submit@3bl.com. One piece of content per email.
  2. Our team will send you a preview of your content. Expect a two-hour turnaround for same-day requests. Unless specified, we require your written approval to publish content.
  3. Before you submit, please take a moment to review our Formatting Standards.

3BL Publishing Desk Availability

Our publishing desk is available from  8 am - 6 pm ET Monday - Friday.

If you submit content outside of this window, we will begin working on your content the following business day.

What to Submit

Desired Date/Time of Distribution (Eastern Time)*
Required.

Headline*


Required. SEO tips: titles should be 50-60 characters in length and should include at least two keywords (ex. sustainability, ocean-bound plastics, [Organization/Partner Name], [CEO/Diversity Officer name], [Name of Specific Award])

Body text*


Required. Minimum 300 words. It is highly suggested you include a call to action for the reader. 

Subhead


Optional. Recommended for SEO.

Short Teaser


Optional, but strongly recommended. This text will be used as preview text for content across our network and will help with SEO. An optimal short teaser will be unique from the body text, have 4 - 8 keywords present and will be 150 - 160 characters long.

SEO & Tags


Optional. Please provide 1 to 3 relevant keywords. Ex: sustainability, [company name], ESG, 2021 Sustainability Report, circular economy, 100 Best Corporate Citizens, DJSI. If tags are not provided, our team will select some.

Multimedia (images, video, infographics, logos)


Optional, but strongly recommended. Please include as attachment in email. To ensure compliance with ADA and WCAG guidelines for online content:

  • Avoid using images with text on the image itself unless necessary 
  • Include captions and image descriptions for all image files. 
  • Name all files in the following format before submitting: Keyword_Company Name_Year. Ex: 3BL Forum_3BL Media_2021
  • For more details regarding multimedia specifications, please refer to this guide.


Campaign


Optional.  If you would like your content to be filed under an existing campaign, please let our team know. To create new campaigns, get in touch with your Client Success Manager first.

Originally published URL


Optional. We can include a link back to the origi