Unlike a traditional editorial calendar that primarily tells you what is happening and when, Moments Ahead adds the context you need to decide whether something is worth your attention and what you could do with it.
Moments Ahead brings together real-time industry signals, relevant events and observances, competitor activity, audience engagement, and publishing trends to help your team make more informed content decisions.
What can you find in Moments Ahead?
Moments Ahead surfaces a range of moments that may be relevant to your organization, including:
- Industry, policy, and cultural shifts
- Observances relevant to your sector
- Conferences and events
- Competitor announcements, campaigns, and reports
- Regulatory deadlines and reporting cycles
- Other emerging topics and trends receiving attention in your industry
Every Moment comes with context
When you open a Moment, you can use several signals to quickly assess its relevance and potential.
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Competitor activity: Shows you how actively companies in your industry are responding to or publishing around this Moment.
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Confidence: Helps you quickly understand the relevance and meaningful opportunity for your organization.
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Attention Level: Shows how much attention a Moment is receiving based on signals across your industry and audience.
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Why it matters: This is where the real-time context comes in. Instead of spending time researching, we tell you exactly how each Moment connects to industry trends, competitor activity, audience interest, or broader market trends.
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Potential opportunity: This is where we bridge the gap between “this is happening” and “here’s what you can do about it.” It gives your team a starting point for turning a relevant moment into a story, perspective, campaign, or other piece of content.
Use Network Pulse to understand where attention is going
Moments Ahead also includes Network Pulse, which gives you a broader view of publishing activity and audience engagement across the 3BL network.
You can compare publishing share with engagement share across content segments to understand where topics may be gaining traction or becoming oversaturated.
Add your own publishing calendar
You can also add your corporate calendar and publishing schedule directly to your Moments Ahead view.
This lets your team see your existing plans alongside the Moments Ahead recommendations, making it easier to:
- See which relevant moments you already have covered
- Identify gaps in your publishing calendar
- Find new opportunities to engage
- Plan content around events, trends, and other timely moments
Instead of managing your editorial calendar and industry signals separately, you can use Moments Ahead to view them together.